Project Overview

SC Creative was hired by James Michelle for a Jewelry lifestyle campaign shoot in Laguna Beach focused on capturing elevated coastal imagery for digital marketing and social media use.

The project included creative direction, photography, and content production designed to align with the brand’s effortless California aesthetic. Deliverables included a curated gallery of high-resolution edited imagery featuring lifestyle moments and product-focused storytelling intended for web, paid advertising, and organic social campaigns.

The shoot was produced on-location in Orange County with a focus on natural light, authentic movement, and timeless coastal visuals that reflected the James Michelle brand identity.